NEWS
Keeneland unveils new features for September sale
Posted: Tuesday, August 10, 2010 5:03 PM
Keeneland will unveil several new technological innovations for its upcoming September yearling sale, including an industry-first online catalog page that will allow users to access more information than ever before about select horses.
“We are committed to being a leader in technology and innovation, especially as it relates to our sales process and the dissemination of up-to-date information,” said Geoffrey Russell, Keeneland’s director of sales.
Keeneland Pedigree, a more robust online catalog page specifically for horses listed in book one of the September sale, will provide hyperlinks to race records, charts, and race replays. The links and contents will allow users to access much more detailed information about each horse, including:
• Daily catalog updates on every horse in the sale for free.
• Consignor Portfolio, a tool that allows consignors to manage their consignments almost entirely online— including all contact and account information, submission and tracking of paperwork, verification of information, and the ability to print account summaries and statements on demand.
• Links to online videos of the horses, including walking videos.
“We are excited about these new tools and the feedback we are getting from our customers has been great,” Russell said. “We plan to continue unveiling more tools, including a Buyer Portfolio, in the near future.”
