Posted: Wednesday, October 08, 2008 8:01 PM

Fasig-Tipton offers virtual catalog


Fasig-Tipton Co., the Thoroughbred industry’s oldest auction company, has launched an online version of its Kentucky selected fall mixed sale catalog, complete with race videos of graded stakes winners and a unique, book-like interface that allows the user to turn virtual pages. 

“This technology will allow prospective thoroughbred buyers the opportunity to find all of the pertinent sale information in one central location,” Fasig-Tipton Marketing Director Terence Collier said. “The added accessibility will help buyers view both race video and catalog information simultaneously.”

The virtual catalog is graphically identical to the print version. Users are able to point, click, and turn the pages in a three-dimensional environment. As you drag the mouse, the pages move with you. 

Race footage is available on the catalog page by clicking a play symbol on the photo of the horse. Designed for maximum ease of use, the video plays directly on the page instead of forcing the user to open a new window.

“The virtual catalog is just one more step towards helping buyers identify and research potential purchases as easily as possible,” Collier said. 

The catalog can be accessed at www.fasigtipton.com.

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