Australian auction company Magic Millions has debuted an e-catalog feature on its website that allows buyers to design, save, and print their own catalogs based on their chosen variables.

Currently, buyers can sort by sire, dam, gender, vendor, age, and lot number, and more refinements are expected. Magic Millions managing director David Chester described the innovation as an exciting industry benchmark.

“Magic Millions is committed to providing our client-base and industry stake-holders with the latest available technology which enhances their search for desired horses,” Chester said. “Imagine searching a 1,900-page catalogue for only the information you require, in mere seconds, and then being able to print just the pages you require, which will save vast amounts of paper and also help our planet.

“And Magic Millions will no longer be limited to the number of printed paper catalogs it is able to distribute for each sale. Over the coming month, we will be adding a number of other innovative new features to our e-catalogs, adding significantly to what’s currently available. These will include photos, Sirecam footage, links to vendor websites, and multiple search functions.”

The e-catalog for the Conrad Jupiters Magic Millions Yearling Sale, to be held on the Gold Coast March 24 through April 2, is now available at www.magicmillions.com.au.