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  • Holy Bull sire of Catalan 1st Alw (May 24, 8th BEL). Owner, Elizabeth Loftus; Breeder, B. P. Walden & Dr. S. Marcum...
  • Hard Spun sire of Ribbon Taffy 1st Mdn (May 23, 5th IND). Owner, Pucek, John Paul and Marcinek, Paige; Breeder, Matthew R. Herbener...
  • Medaglia d'Oro sire of Dealer 1st Alw (May 23, 8th CT). Owner, Coleswood Farm, Inc.; Breeder, Family Broodmare, LLC...
  • Mancini sire of Ride Around Sally 1st Alw (May 23, 6th IND). Owner, Joe Uliano; Breeder, Spade Stable...
  • Luftikus sire of Joyful Kiss 1st Alw (May 23, 7th CT). Owner, Winfred L. Hess, Jr.; Breeder, Ann M. Casey...
  • Philanthropist sire of Rob the Cradle 1st Alw (May 23, 2nd WO). Owner, Andrews, Denny and Paradox Farms Inc.; Breeder, Gardiner Farms Limited...
  • Canadian Frontier sire of Golden Frontier 1st Alw (May 24, 3rd CD). Owner, George Fister; Breeder, Brereton C. Jones...
  • Yankee Gentleman sire of Little Dale 1st Alw (May 23, 7th BEL). Owner, Vaccarezza, Priscilla, Amante, Anthony and Garrity, Christine; Breeder, Philip Birsh...
  • Petionville sire of Wups 1st Thoroughbred Maiden Derby (May 23, 9th BOI). Owner, Paul Treasure; Breeder, Michael Iavarone...
  • First Samurai sire of Nakano 1st Alw (May 24, 8th CRC). Owner, Thoroughbred Futures Racing; Breeder, Hubert Vester...
  • Arch sire of Wiki 1st Alw (May 24, 2nd PID). Owner, Midwest Thoroughbreds, Inc.; Breeder, Stuart S. Janney, III LLC....
  • Wando sire of Deb's Girly Girl 1st Alw (May 24, 6th RD). Owner, Deborah F. Metz; Breeder, Deborah F. Metz...
  • Smoke Glacken sire of Walker Bay 1st Alw (May 24, 8th CD). Owner, Hammersmith, Dennis L. and Paden Racing, Inc.; Breeder, Brian O'Rourke & Derry Meeting Farm...
  • Latent Heat sire of Heated Troubles 1st Mdn (May 24, 5th RD). Owner, Ashleigh Stud; Breeder, Ashleigh Stud, Frank Ramos & JackieRamos...
  • Jazil sire of Love Me Good 1st Mdn (May 23, 2nd PID). Owner, Sheltowee Farm and Blazing Meadow Farm; Breeder, Sheltowee Farm...
  • Indian Charlie sire of Nechez Dawn 1st Alw (May 23, 7th AP). Owner, Tresner, Coby and Matsas, Alex; Breeder, B. P. Walden Jr., Hargus Sexton & SandraSexton...
  • Benchmark sire of Planet Sunshine 1st Alw (May 24, 5th GG). Owner, Thomas A. Shapiro; Breeder, Thomas Shapiro...
  • Strut the Stage sire of Head Honcho 1st Alw (May 23, 7th WO). Owner, Annecchini and D'Alimonte Holdings Inc. and Kingfield Farm; Breeder, William D. Graham...
  • Hard Spun sire of Gleaning 1st Mdn (May 23, 4th PID). Owner, Robert T. Manfuso; Breeder, Nursery Place & Robert T. Manfuso...
  • Flower Alley sire of Bouquet Booth 1st Alw (May 24, 7th CD). Owner, Right Time Racing LLC; Breeder, Brookdale & Dr. Ted Folkerth...
  • Posse sire of Parody 1st Alw (May 23, 4th PEN). Owner, Midwest Thoroughbreds, Inc.; Breeder, Don Mattox & Pam Mattox...
  • City Weekend sire of City Sweets 1st Mdn (May 23, 3rd IND). Owner, Mast Thoroughbreds LLC; Breeder, Robert Gorham & Mast Thoroughbreds LLC...
  • Include sire of Window Boy 1st Grover (Buddy) Delp Memorial S. (May 23, 8th DEL). Owner, Luis Arenas; Breeder, Shelby Lane Farm Inc. & IncludeSyndicate...
  • Chapel Royal sire of Mr Rodriguez 1st Mdn (May 24, 2nd BEL). Owner, Imperio, Michael and Loftus, Elizabeth; Breeder, Jill Imperio & Daniella Corian...
  • Proud Citizen sire of Citizen Kat 1st Alw (May 23, 7th PEN). Owner, Midwest Thoroughbreds, Inc.; Breeder, Mark Reid & Charles Zacney...

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VIDEO - Keeneland, Greenbrier begin marketing agreement

Posted: Wednesday, June 16, 2010 11:41 AM

For video of Greenbrier, click here.

by Frank Angst

In a move that could attract new fans and, more importantly, new Thoroughbred owners, Keeneland Association and Greenbrier Resort in White Sulphur Springs, West Virginia will begin a marketing relationship.

Keeneland Association President Nick Nicholson referenced the famous Disney-Super Bowl promotion in introducing the deal.

“Instead of going to Disney, when someone buys a million-dollar horse or wins a graded stakes at Keeneland they’ll get the chance to announce they’re going to the Greenbrier,” Nicholson said.

Nicholson said the track will work out arrangements to offer stays at the Greenbrier to stakes-winning owners or buyers of top Thoroughbreds.

Nicholson and Greenbrier owner Jim Justice announced the agreement on Wednesday at Keeneland. Justice said the Greenbrier plans to offer guests helicopter or plane flights to Keeneland Race Course for races.

“It takes about 28 minutes,” Justice noted, explaining that guests of the 232-year-old resort who enjoy tennis, golf, and other sporting activities seem like naturals for a day at the races. “I don’t think there’s an awareness of Keeneland with our guests but that’s going to change. … This is right in their wheelhouse of something they’d enjoy.”

In other cross-marketing promotions, Keeneland and Greenbrier will exchange artwork with Keeneland providing equine art for the hotel and the Greenbrier providing art from its historic 6,500 acres for display at the track. A special area at Keeneland will be reserved for Greenbrier guests, who will have the chance to wake at the resort, fly to the races, and return to the resort in the evening. Justice said he hopes such flights begin in time for the fall meet.

Keeneland Magazine will be offered in rooms at the Greenbrier. The Greenbrier plans to open a casino in July. Justice and Nicholson said packages likely would be arranged for bettors.

Nicholson hopes Greenbrier guests, who typically have financial means, enjoy a day at the races enough to consider Thoroughbred ownership.

“People at the Greenbrier enjoy life, enjoy a sporting life, and an active lifestyle. Those are the types of people who enjoy the sport of Thoroughbred racing,” Nicholson said.

Nicholson said the agreement seems like a natural.

“These are two neighbors doing what like-minded neighbors should do: Work together,” Nicholson said. Justice noted the two customer bases have similar interests.

Keeneland presented Justice with a painting of the paddock and a bronze sculpture of a horse and rider.

Frank Angst is senior writer for Thoroughbred Times

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