NEWS
Churchill Downs unveils Kentucky Derby, Oaks logos
Posted: Tuesday, September 29, 2009 4:01 PM
Churchill Downs unveiled its official logos for the 2010 Kentucky Derby Presented by Yum! Brands (G1) and Kentucky Oaks (G1) on Tuesday.
It will be the 136th edition of each race.
“The new Kentucky Derby and Oaks 136 logos build upon an overall visual brand strategy introduced in 2009, which folds the ‘icon’ marks representing the Derby and oaks brands on a year-round basis into a large even logo design,” said Edward M. O’Hara, chief creative officer and senior partner with SME Branding, who created the logos. “A horse race is at the heart of the Derby brand, and reintroducing equine images to this year’s logo collection allows us to blend the tradition of premium horse racing with fresh colors and text styles that communicate the Derby and Oaks’ modern-day relevance and constant evolution.”
