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  • Medaglia d'Oro sire of Dealer 1st Alw (May 23, 8th CT). Owner, Coleswood Farm, Inc.; Breeder, Family Broodmare, LLC...
  • Jazil sire of Love Me Good 1st Mdn (May 23, 2nd PID). Owner, Sheltowee Farm and Blazing Meadow Farm; Breeder, Sheltowee Farm...
  • Petionville sire of Wups 1st Thoroughbred Maiden Derby (May 23, 9th BOI). Owner, Paul Treasure; Breeder, Michael Iavarone...
  • Posse sire of Parody 1st Alw (May 23, 4th PEN). Owner, Midwest Thoroughbreds, Inc.; Breeder, Don Mattox & Pam Mattox...
  • Proud Citizen sire of Citizen Kat 1st Alw (May 23, 7th PEN). Owner, Midwest Thoroughbreds, Inc.; Breeder, Mark Reid & Charles Zacney...
  • Bustin Stones sire of Bustinattheseams 1st Mdn (May 23, 2nd BEL). Owner, Bourque Goldstein Thoroughbreds LLC; Breeder, Eaton & Thorne, Inc....
  • Canadian Frontier sire of Golden Frontier 1st Alw (May 24, 3rd CD). Owner, George Fister; Breeder, Brereton C. Jones...
  • Include sire of Window Boy 1st Grover (Buddy) Delp Memorial S. (May 23, 8th DEL). Owner, Luis Arenas; Breeder, Shelby Lane Farm Inc. & IncludeSyndicate...
  • City Weekend sire of City Sweets 1st Mdn (May 23, 3rd IND). Owner, Mast Thoroughbreds LLC; Breeder, Robert Gorham & Mast Thoroughbreds LLC...
  • Indian Charlie sire of Nechez Dawn 1st Alw (May 23, 7th AP). Owner, Tresner, Coby and Matsas, Alex; Breeder, B. P. Walden Jr., Hargus Sexton & SandraSexton...
  • Hard Spun sire of Ribbon Taffy 1st Mdn (May 23, 5th IND). Owner, Pucek, John Paul and Marcinek, Paige; Breeder, Matthew R. Herbener...
  • Yankee Gentleman sire of Little Dale 1st Alw (May 23, 7th BEL). Owner, Vaccarezza, Priscilla, Amante, Anthony and Garrity, Christine; Breeder, Philip Birsh...
  • Hard Spun sire of Gleaning 1st Mdn (May 23, 4th PID). Owner, Robert T. Manfuso; Breeder, Nursery Place & Robert T. Manfuso...
  • Strut the Stage sire of Head Honcho 1st Alw (May 23, 7th WO). Owner, Annecchini and D'Alimonte Holdings Inc. and Kingfield Farm; Breeder, William D. Graham...
  • Chapel Royal sire of Mr Rodriguez 1st Mdn (May 24, 2nd BEL). Owner, Imperio, Michael and Loftus, Elizabeth; Breeder, Jill Imperio & Daniella Corian...
  • Luftikus sire of Joyful Kiss 1st Alw (May 23, 7th CT). Owner, Winfred L. Hess, Jr.; Breeder, Ann M. Casey...
  • Philanthropist sire of Rob the Cradle 1st Alw (May 23, 2nd WO). Owner, Andrews, Denny and Paradox Farms Inc.; Breeder, Gardiner Farms Limited...
  • Mancini sire of Ride Around Sally 1st Alw (May 23, 6th IND). Owner, Joe Uliano; Breeder, Spade Stable...

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Technology advocated as means to attract, keep customers

Posted: Wednesday, December 09, 2009 9:17 PM

by Frank Angst

Using a conditional wagering feature at TwinSpires.com essentially allowed a bettor to be in two places at one time.

During a panel on wagering platform technology Wednesday at the Symposium on Racing and Gaming presented by the University of Arizona’s Race Track Industry Program, Churchill Downs Inc. Vice President of Marketing Jeremy Clemons told a story about a customer who attended his daughter’s birthday party while not missing a bet on the Florida Derby Presented by BlackBerry (G1).

Conditional wagering allows bettors to make their selection well before a race and assign minimum odds at which to process a bet. If a horse goes off at lower odds, the bet is canceled. If the horse reaches those odds or higher, the bet is processed.

Clemons said the player who attended his daughter’s birthday correctly selected Florida Derby winner Quality Road, and the odds reached the player’s minimum. Quality Road won at odds of 6-to-5.

Clemons said the feature has proven popular with players, who now can bet at virtually any time before a race without getting stuck with an unsatisfying price in terms of odds. He said the best improvements in technology allow sites to better connect with fans.

“We’re not in a position to tell customers where or how they should interact with us,” Clemons said.

Clemons said TwinSpires.com offers a Windows mobile phone application and is working on an iPhone application.

Youbet.com Chief Marketing and Sales Officer Jeff Grosman outlined updates to Youbet.com that have allowed customers to follow Twitter updates on horse racing at a single site, www.whodoyoulike.com. He said an iPhone application for Youbet should be available in 2010.

In a panel on racing technology, TwinSpires.com President Rohit Thukral outlined video improvements at the site that allow for high-definition viewing of horse races, noting that demand for such video streaming will continue to increase.

Thukral outlined content that is produced by TwinSpires.com, as well as content the site picks up from other sites of interest to fans, including handicapping information and profiles.

Scott Daruty, president of racing channel HorseRacing Television as well as racing signal marketer TrackNet Media Group, outlined the October launch of www.HRTVlive.com. The site features live streaming of the racing channel as well as on-demand video content. Subscribers pay $89 a year for the service, which gives the channel more reach than its current position on DISH Network.

Frank Angst is senior writer for Thoroughbred Times

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