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  • Proud Citizen sire of Citizen Kat 1st Alw (May 23, 7th PEN). Owner, Midwest Thoroughbreds, Inc.; Breeder, Mark Reid & Charles Zacney...
  • Mancini sire of Ride Around Sally 1st Alw (May 23, 6th IND). Owner, Joe Uliano; Breeder, Spade Stable...
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  • Petionville sire of Wups 1st Thoroughbred Maiden Derby (May 23, 9th BOI). Owner, Paul Treasure; Breeder, Michael Iavarone...
  • Medaglia d'Oro sire of Dealer 1st Alw (May 23, 8th CT). Owner, Coleswood Farm, Inc.; Breeder, Family Broodmare, LLC...
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  • City Weekend sire of City Sweets 1st Mdn (May 23, 3rd IND). Owner, Mast Thoroughbreds LLC; Breeder, Robert Gorham & Mast Thoroughbreds LLC...
  • Bustin Stones sire of Bustinattheseams 1st Mdn (May 23, 2nd BEL). Owner, Bourque Goldstein Thoroughbreds LLC; Breeder, Eaton & Thorne, Inc....
  • Hard Spun sire of Ribbon Taffy 1st Mdn (May 23, 5th IND). Owner, Pucek, John Paul and Marcinek, Paige; Breeder, Matthew R. Herbener...
  • Yankee Gentleman sire of Little Dale 1st Alw (May 23, 7th BEL). Owner, Vaccarezza, Priscilla, Amante, Anthony and Garrity, Christine; Breeder, Philip Birsh...
  • Strut the Stage sire of Head Honcho 1st Alw (May 23, 7th WO). Owner, Annecchini and D'Alimonte Holdings Inc. and Kingfield Farm; Breeder, William D. Graham...
  • Indian Charlie sire of Nechez Dawn 1st Alw (May 23, 7th AP). Owner, Tresner, Coby and Matsas, Alex; Breeder, B. P. Walden Jr., Hargus Sexton & SandraSexton...
  • Include sire of Window Boy 1st Grover (Buddy) Delp Memorial S. (May 23, 8th DEL). Owner, Luis Arenas; Breeder, Shelby Lane Farm Inc. & IncludeSyndicate...
  • Philanthropist sire of Rob the Cradle 1st Alw (May 23, 2nd WO). Owner, Andrews, Denny and Paradox Farms Inc.; Breeder, Gardiner Farms Limited...
  • Jazil sire of Love Me Good 1st Mdn (May 23, 2nd PID). Owner, Sheltowee Farm and Blazing Meadow Farm; Breeder, Sheltowee Farm...

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Breeders’ Cup restricting use of photographs

Posted: Wednesday, August 06, 2008 4:12 PM

by Jeff Lowe

Breeders’ Cup Ltd. has tightened its conditions for media credentials for the World Championships at Santa Anita Park in October, adding language to restrict the use of photographs for commercial purposes.

The company will require licensing permission for photos and other images captured by credentialed media at the Breeders’ Cup and used for anything other than editorial coverage within 30 days of the event.

Peter Land, whom the Breeders’ Cup hired as its chief marketing officer in October, said the restrictions are similar to media guidelines in place for golf’s U.S. Open and Ryder Cup and professional basketball’s NBA Finals.

“We wanted to bring the Breeders’ Cup more in line with other sort of global championship events,” said Land, who was the NBA’s director of marketing communications for five years in the 1990s after previously working as a sportswriter. “We did look at other events’ and properties’ credential language. We were able to get a sense of best practices, what’s worked and what hasn’t worked, and why.

“That’s how we updated our language, looking at the intellectual property side, the legal side, and we’re sensitive to the journalist’s side. It’s a combination of what language protects our intellectual property and protects our business interest and also is fair and responsible to the editorial coverage of our event.”

Land said licensing fees for commercial use of photos from the Breeders’ Cup most likely would be determined on a case-by-case basis. Media organizations using photos and images for editorial purposes after 30 days would not necessarily be charged. 
“Even though there is a 30-day sentence, it doesn’t mean you can’t use it after 30 days, you just need our permission,” Land said. “That’s opposed to somebody who might be selling a poster who didn’t get permission and is using the photography to make some money, without any kind of a royalty.

“It’s not directed at the journalism community. This is primarily directed at photographers. Mostly these kinds of credential languages are prepared to prevent someone from using the images outside of the media environment. We’ll have to go on a case-by-case basis. I think we’re looking at different prices for different purposes.”

Jeff Lowe is a Thoroughbred Times staff writer

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