The Champions Village program will make its debut during the October 24-25 Breeders’ Cup World Championships at Santa Anita Park, providing “experiential hospitality opportunities” for infield spectators.

The program will feature chalets and cabanas adjacent to the finish line with seating access to the inside rail surrounding the Arcadia, California track. Private betting windows and food and beverage services will also be available for fans seated in the Champions Village area.

Champions Village will be designed and built by sports marketing agency LeadDog Marketing Group and marketed by corporate solutions company QuintEvents, the Breeders’ Cup’s exclusive travel package and hospitality provider.

QuintEvents will sell seats in the Champions Village and premium grandstand areas in various travel and experience packages. The company has provided similar services for the Kentucky Derby Presented by Yum! Brands (G1) and several National Football League events.

“Through our work with Churchill Downs and the Kentucky Derby, we understand the sport and its fans,” said QuintEvents president Brian Learst. “These kinds of unique experiences at major events are our specialty and we hope to play a role in making the Breeders’ Cup even more memorable, especially for first-time guests around the world.”